Posts tagged ‘salon marketing ideas’

6 Tips to Build Profitable Alliances To Grow Your Business

Some of your best promotional opportunities lie with some of the businesses around you. Together, you can capture the attention of potential new clients, wow them into loyalty, and leap over tall buildings—or at least conquer budget constraints. By working together, you can cast a bigger net to attract more clients and have more successful promotions this holiday season. Continue reading “6 Tips to Build Profitable Alliances To Grow Your Business” »

Local News Websites Can Bring More Business

If most of your salon clients live within a 30 mile radius of your business, your local marketing efforts will continue to be most important. Today, local marketing means more than including information about your business in the local Money Mailer envelope, sending out postcards to residents in a target zip code, or costly tv/radio advertising. It can now include cost-effective online methods of marketing through hyperlocal news websites. Continue reading “Local News Websites Can Bring More Business” »

Tips to Avoid Becoming the Back-up Salon

One thing is for sure. Clients have options. In most major metropolitan areas around the world, clients have a plethora of options for hair care and grooming services. Then you may ask, why do many clients say that they don’t know where to get there hair done? Many clients consider many of the businesses that they walk or drive by as only viable “back-up” options. If you are an owner striving to for more consistent income, you need most of your clients to view you as their #1 option. Continue reading “Tips to Avoid Becoming the Back-up Salon” »

Lessons from Oprah about improving your service for your salon

Oprah Winfrey

Oprah Winfrey (photo credit:

I can’t believe that my friend in my head Oprah is calling it quits next week. I am a certified Oprah mega-fan with a vision board with her picture on it to prove it.  Oprah has taught me many life lessons, including one about customer service. She has modeled how all service professionals should treat their clients. In Oprah’s case, her clients are her “favorite viewers.” Continue reading “Lessons from Oprah about improving your service for your salon” »