Posts tagged ‘marketing ROI’

7 Tips To Make The Most of Your Mother’s Day Promotions

Mother’s Day is one commercial holiday where women like to indulge in all things beauty. If you are reading this post with plans already underway for the big beauty weekend, great! In the midst of your busy week, I wanted to share a few quick tips to optimize some of the most popular Mother’s Day promotion ideas to reap a return long into September. Continue reading “7 Tips To Make The Most of Your Mother’s Day Promotions” »

4 Tips to Watch Marketing ROI

If you are worried about staying within your marketing budget, it is important to understand your Return on Investment for every marketing expense.

I recently read a  report published by Boston Consulting Group that looked at how small businesses use online advertising. The study found that although many businesses now invest in social media and websites, many did not put much thought into their overall digital strategy.  Sadly, most do not realize when they are leaving money on the table due to their own marketing choices. Continue reading “4 Tips to Watch Marketing ROI” »