Posts tagged ‘managing online reviews’

4 Tips to Watch Marketing ROI

If you are worried about staying within your marketing budget, it is important to understand your Return on Investment for every marketing expense.

I recently read a  report published by Boston Consulting Group that looked at how small businesses use online advertising. The study found that although many businesses now invest in social media and websites, many did not put much thought into their overall digital strategy.  Sadly, most do not realize when they are leaving money on the table due to their own marketing choices. Continue reading “4 Tips to Watch Marketing ROI” »

5 Signs You Need More Online Reviews

Online salon reviewsHave you signed up for a few free salon listing directories but hesitant to encourage your clients to review you? Well, the reviews count, too. Online reviews matter for SEO and in the minds of your potential clients. According to a study by Bright Local, consumers like to read up to 10 reviews before making a decision about which local businesses to use. Continue reading “5 Signs You Need More Online Reviews” »

How online reviews can help market your salon business

Do the words “I read a review about you online” make you nervous or excited? If you are in the hair salon business, it means that your work inspires people to talk about you.

Having online reviews can help new clients learn about your services and make the decision to book an appointment. The more savvy salon owner works to leverage these reviews to turbocharge her word of mouth marketing effort. Sometimes a vote for you in an online review can be worth hundreds of visits and thousands of dollars over the course of a year. Continue reading “How online reviews can help market your salon business” »