Posts tagged ‘strategy’

4 Tips to Watch Marketing ROI

If you are worried about staying within your marketing budget, it is important to understand your Return on Investment for every marketing expense.

I recently read a  report published by Boston Consulting Group that looked at how small businesses use online advertising. The study found that although many businesses now invest in social media and websites, many did not put much thought into their overall digital strategy.  Sadly, most do not realize when they are leaving money on the table due to their own marketing choices. Continue reading “4 Tips to Watch Marketing ROI” »