Posts tagged ‘small business marketing tips’
Some of your best promotional opportunities lie with some of the businesses around you. Together, you can capture the attention of potential new clients, wow them into loyalty, and leap over tall buildings—or at least conquer budget constraints. By working together, you can cast a bigger net to attract more clients and have more successful promotions this holiday season. Continue reading “6 Tips to Build Profitable Alliances To Grow Your Business” »
Have you signed up for a few free salon listing directories but hesitant to encourage your clients to review you? Well, the reviews count, too. Online reviews matter for SEO and in the minds of your potential clients. According to a study by Bright Local, consumers like to read up to 10 reviews before making a decision about which local businesses to use. Continue reading “5 Signs You Need More Online Reviews” »
Blogging is a way to have influence beyond the salon. I wrote about how to develop new content ideas with ease earlier. However, I realized from talking to some stylists recently that just getting started is a big hump for many folks. Continue reading “How to Get Over the Blogging Hump” »
Whether you rent a booth or own a full salon, it is important to use good practices to define clear goals at the beginning of each year. Once you and your team are clear on goals, then you can better prioritize whether you should prioritize a revamp of your email newsletter or hire another staff member. Continue reading “Set clear goals for your salon in 2011” »
Even in the age of Facebook, the studies still show that email is one of the most effective ways to communicate online. E-mail allows you to connect with your clients away from the chair. As a hairstylist, you have an advantage over other businesses jockeying for attention in your clients’ inboxes. You already have developed a personal relationship. People like hearing from their inner circle of advisers and friends.
As a marketer, I constantly try to think of new ways to become that e-mail that my readers can’t wait to read (feel free to tell me how I am doing). When I started to get really serious about email, I studied all the emails that I really enjoyed reading to see what I could learn from others. Continue reading “How to work the inbox: E-mail marketing tips” »
Are you on Facebook yet? And I don’t mean connecting with your best friend from the fifth grade and your cousin Ray. Facebook can be a great place to market your business, especially if you are trying to reach women. A recent study validated what I had already observed. One-third of women between 18-34 check Facebook first thing in the morning when they wake up. Yes, this means your clients, too.
According to Facebook, 400 million members have active accounts on the addictive social networking site. It is hard for most small business owners, especially those trying to reach consumers like hair salons, to ignore Facebook. Continue reading “Facebook: Your New Hot Styling Tool” »