Posts tagged ‘service in salons’

Give ‘Em The Scalp Massage

Bob Farrell (Source: www.weplaydifferent.wordpress.com)

I went to a great seminar yesterday that discussed how you can stand out from the competition with service. The lessons came from fifty-year business veteran turned motivational speaker, Bob Farrell.  After selling his original ice cream parlor franchise back in the ’70s, he became a motivational speaker and customer service guru. He travels across the country teaching owners of service-based businesses the importance of giving ‘em customer the pickle™. Let’s discuss the implications for the health and beauty industries. Continue reading “Give ‘Em The Scalp Massage” »

Tips to Avoid Becoming the Back-up Salon

One thing is for sure. Clients have options. In most major metropolitan areas around the world, clients have a plethora of options for hair care and grooming services. Then you may ask, why do many clients say that they don’t know where to get there hair done? Many clients consider many of the businesses that they walk or drive by as only viable “back-up” options. If you are an owner striving to for more consistent income, you need most of your clients to view you as their #1 option. Continue reading “Tips to Avoid Becoming the Back-up Salon” »

Worth every penny-When raising your prices makes sense

Janet Jackson in concert in Atlantic City, NJ (Photo credit: PRPhotos.com)

Recently, I saw one of my favorite artists, Janet Jackson, in concert. When I first saw her perform on the big stage in 1998, I got a hook-up for a ticket from one of my insider friends. Although, I claimed Janet as my girl since “Control,” I wasn’t sure whether I wanted to invest in seeing Rhythm Nation performed live, even though I could practically perform all the moves on stage with her. I went to the concert and it was fabulous. She had convinced me that the full value ticket price was worth every penny. Continue reading “Worth every penny-When raising your prices makes sense” »

The ‘black salon’ branding problem

Photo credit: Getty Images

In order to attract and retain upscale clientele, you may have to address the “black salon” branding problem head on. Let’s face it together to help you meet your sales goals.

Recently, a client told me about a Philly.com post about the increase in multicultural salons. Under pressure from the economy, many black salons have been forced to close their doors, according to the article. This is not news, right?  The overall industry showed a decrease in salons last year.  What may be more interesting is where these former salon owners are going to work. Many have rejoined the employee ranks as stylists within larger salons like Saks Fifth Avenue and JCPenney. Even this is not really CNN-worthy.  African-American stylists have hung up their shears in traditional white salons for years. Continue reading “The ‘black salon’ branding problem” »

Fine Dining vs. McHair Salons-What Are You?

fine dining restaurant interior

Photo credit: iStockphoto

A business school friend alerted me to the May 12 Wall Street Journal article, Much Ado About Straightening: Black Salons Face New Competition.  He wondered what was the fuss about hair salons.  The article brought national attention to the rise in popularity of salons owned by transplants from the Dominican Republic.  Circles of black women have been buzzing for years about the service differences between the “traditional black salon” vs. their Dominican counterparts, especially in cities like New York.

Although Dominican hair salons are not new (trend started in New York City in the 1980s, according to the Wall Street Journal article), the economic times have forced many women to re-think their options for professional hair salon services. For those unfamiliar with the Dominican hair salon model, I will attempt to describe how a typical one operates.  I acknowledge that I will need to make some gross generalizations to make make my point.

The Dominican salon experience can be best described by the term “McHair.” The McHair salon offers $15 wash and blow dry/roller set services in a factory-like fashion.  These salons attract clients that are most concerned with cost and are more than willing to sacrifice frills. Many women say that they bring their own products for their salon visits. Continue reading “Fine Dining vs. McHair Salons-What Are You?” »