Posts tagged ‘salon marketing’

Blog hard or go home-Why salons should blog more

Don't run away from the opportunity to blog (Photo credit: iStockphoto)

What do I want to write about in my blog this week? What have I been discussing lately with my clients? Do I remember a question that a client asked but I could only give a quick answer?

When you sit down to face that new but blank page in your blog, these questions should be running through your mind. These questions can turn into the outline for your next blog post and stomp out the “what do I write about” fog. Continue reading “Blog hard or go home-Why salons should blog more” »

How to work the inbox: E-mail marketing tips

E-mail is your friend. Really, it is.

Even in the age of Facebook, the studies still show that email is one of the most effective ways to communicate online. E-mail allows you to connect with your clients away from the chair. As a hairstylist, you have an advantage over other businesses jockeying for attention in your clients’ inboxes.  You already have developed a personal relationship. People like hearing from their inner circle of advisers and friends.

As a marketer, I constantly try to think of new ways to become that e-mail that my readers can’t wait to read (feel free to tell me how I am doing). When I started to get really serious about email, I studied all the emails that I really enjoyed reading to see what I could learn from others. Continue reading “How to work the inbox: E-mail marketing tips” »

Tech savvy is style savvy

Let technology help you step up your game (Photo credit: Getty Images)

At my CyberBusiness session at the Extension Expo last weekend, I challenged the attendees to think of the new social media tools as go-to flat irons for their word-of-mouth marketing efforts. You can no longer respond to the introduction of new technology like the young slave girl in the movie “Gone with the Wind” who said “I don’t know nothin’ ’bout birthin’ no babies.” Don’t psyche yourself out of using tools that can save you time and make you money. Continue reading “Tech savvy is style savvy” »

Appointment book entries or gold mine?: How to work your loyal salon clients to get more sales

Learn more about your profitable clients from your database (Photo credit: iStockphoto)

Many salons under-estimate the power of the information that they can collect each time a client walks through the door. Imagine if you knew that if you could find 50 more people like your next appointment, you could expand your existing salon or finally open up your own salon. Let’s call this gold mine of a client a super client.

By using the information in your database, you no longer need to worry about chasing everyone who gets off the bus in front of your salon. You can be more targeted. You can focus on your need for 50 super clients. You may break down that goal even further to decide that it makes sense to set a goal of getting five new super clients each month. Continue reading “Appointment book entries or gold mine?: How to work your loyal salon clients to get more sales” »

Put Your iPhone Camera Down

Photo credit: Stockphoto.com

In the age of Facebook, it is easy to publish a photo online.  With the press of a button on your iPhone,  you can have photos of you (and/or your work) available for the world to see.  It’s cute. It’s harmless. But let’s be real, it is not the same as a well-styled, well-lit, polished photo shoot.

Okay, I admit it.  I have been guilty of this.  I have a friend who has been my personal “photographer” for my life events for years.  When I first started my company, I needed a head shot to show everyone that I am “stylish, knowledgeable, and professional.” Continue reading “Put Your iPhone Camera Down” »

Facebook: Your New Hot Styling Tool

Are you on Facebook yet? And I don’t mean connecting with your best friend from the fifth grade and your cousin Ray. Facebook can be a great place to market your business, especially if you are trying to reach women. A recent study validated what I had already observed.  One-third of women between 18-34 check Facebook first thing in the morning when they wake up. Yes, this means your clients, too.

According to Facebook, 400 million members have active accounts on the addictive social networking site. It is hard for most small business owners, especially those trying to reach consumers like hair salons, to ignore Facebook. Continue reading “Facebook: Your New Hot Styling Tool” »

Your best client: Beyond the part on the left

Woman on a cell phone

A happy client can be your best asset to grow your business. (Photo credit: iStockphoto)

I tell people that I am the “Super Client.” If any salon had 500 of me coming into their salon each month, they would be well on the road of becoming a millionaire salon owner. What makes me so loyal? How do you find out if that new walk-in will become an “every week” client? There is no compatibility test like eHarmony to figure out whether a potential client will be there to see your business grow or be another bust looking for the “hook up.”

I started my business because it seemed like many stylists did not know how to attract and keep women like me in the salon. No one really ever just asked me why I continued to come. Sometimes it seemed like stylists thought if they did ask me that I would second guess myself. “Yeah, maybe I should try someone else,” a stylist imagined that I would think. Continue reading “Your best client: Beyond the part on the left” »