Posts tagged ‘salon marketing’

7 Tips To Make The Most of Your Mother’s Day Promotions

Mother’s Day is one commercial holiday where women like to indulge in all things beauty. If you are reading this post with plans already underway for the big beauty weekend, great! In the midst of your busy week, I wanted to share a few quick tips to optimize some of the most popular Mother’s Day promotion ideas to reap a return long into September. Continue reading “7 Tips To Make The Most of Your Mother’s Day Promotions” »

Tips to Avoid Becoming the Back-up Salon

One thing is for sure. Clients have options. In most major metropolitan areas around the world, clients have a plethora of options for hair care and grooming services. Then you may ask, why do many clients say that they don’t know where to get there hair done? Many clients consider many of the businesses that they walk or drive by as only viable “back-up” options. If you are an owner striving to for more consistent income, you need most of your clients to view you as their #1 option. Continue reading “Tips to Avoid Becoming the Back-up Salon” »

4 holiday marketing ideas for your salon

Unlike any other time of the year, your clients may not be as self-centered as normal. Yes, it is true. Let’s ignore for a moment that you may see an increase in last-minute appointment requests to get ready for that big holiday party. Many clients are running around buying gifts for their loved ones, planning holiday parties, and reflecting on how fortunate they are to be able to afford pampering at your business. Why not incorporate the giving season into your marketing efforts? Continue reading “4 holiday marketing ideas for your salon” »

Don’t just be a digital sharecropper: Tips to own your online identity and market your salon

Are you a digital sharecropper? If Facebook is the place where potential clients can find your best photos, your hottest videos and most helpful hair care advice then you are a digital sharecropper. As you work to publish great new content that your clients love, Facebook (or Master) reaps most of the financial rewards. Continue reading “Don’t just be a digital sharecropper: Tips to own your online identity and market your salon” »

3 ways to boost client retention for your salon

Having a client retention problem can spread like a virus through your business. Usually staff retention issues and cash flow problems are not far behind. Continue reading “3 ways to boost client retention for your salon” »

Don’t let GroupOn crush you

Have you been experimenting with the daily deal web sites, like GroupOn or Living Social? Has one of the over 3,000 sales reps at GroupOn called you but you are still unsure whether you should try it? I have been studying daily deals to help my clients make decisions about planning promotions. I ran across this article in the New York Times this week and wanted to share with all my readers. Continue reading “Don’t let GroupOn crush you” »

How online reviews can help market your salon business

Do the words “I read a review about you online” make you nervous or excited? If you are in the hair salon business, it means that your work inspires people to talk about you.

Having online reviews can help new clients learn about your services and make the decision to book an appointment. The more savvy salon owner works to leverage these reviews to turbocharge her word of mouth marketing effort. Sometimes a vote for you in an online review can be worth hundreds of visits and thousands of dollars over the course of a year. Continue reading “How online reviews can help market your salon business” »

Client advice to increase sales for your salon

Photo credit: iStockphoto

Did you know that you can create opportunities to separate yourself from the competition by addressing some common client gripes?

Here are the top four that I hear.

Continue reading “Client advice to increase sales for your salon” »

Worth every penny-When raising your prices makes sense

Janet Jackson in concert in Atlantic City, NJ (Photo credit: PRPhotos.com)

Recently, I saw one of my favorite artists, Janet Jackson, in concert. When I first saw her perform on the big stage in 1998, I got a hook-up for a ticket from one of my insider friends. Although, I claimed Janet as my girl since “Control,” I wasn’t sure whether I wanted to invest in seeing Rhythm Nation performed live, even though I could practically perform all the moves on stage with her. I went to the concert and it was fabulous. She had convinced me that the full value ticket price was worth every penny. Continue reading “Worth every penny-When raising your prices makes sense” »

Dust off your email list to save money

Photo credit iStockphoto.com

Do you ever brag that you have 3,000 email addresses sitting in your Constant Contact account even though you never use it? Do you say that when you have time, you will start emailing again? Guess, what. You are wasting money. Continue reading “Dust off your email list to save money” »