Posts tagged ‘marketing on a budget’

6 Tips to Build Profitable Alliances To Grow Your Business

Some of your best promotional opportunities lie with some of the businesses around you. Together, you can capture the attention of potential new clients, wow them into loyalty, and leap over tall buildings—or at least conquer budget constraints. By working together, you can cast a bigger net to attract more clients and have more successful promotions this holiday season. Continue reading “6 Tips to Build Profitable Alliances To Grow Your Business” »

4 holiday marketing ideas for your salon

Unlike any other time of the year, your clients may not be as self-centered as normal. Yes, it is true. Let’s ignore for a moment that you may see an increase in last-minute appointment requests to get ready for that big holiday party. Many clients are running around buying gifts for their loved ones, planning holiday parties, and reflecting on how fortunate they are to be able to afford pampering at your business. Why not incorporate the giving season into your marketing efforts? Continue reading “4 holiday marketing ideas for your salon” »

Set clear goals for your salon in 2011

January is more than halfway done. Have you made specific plans about how you will continue to grow your salon business this year?

Whether you rent a booth or own a full salon, it is important to use good practices to define clear goals at the beginning of each year. Once you and your team are clear on goals, then you can better prioritize whether you should prioritize a revamp of your email newsletter or hire another staff member. Continue reading “Set clear goals for your salon in 2011” »

Spread the Word…to About 100 People

Playing telephone game

Word of mouth is more than a game of telephone (Photo credit: iStockphoto)

Many salon hair-nistas tell me that word of mouth has been key to their businesses. I always respond, “that’s great…now you can take your word of mouth online.” The response is usually somewhere in between Arnold’s trademark, “Whatcha you talkin’ about, Willis” and an encouraging “can you explain more.”

Think about it. It’s nice when your client tells her sister about your great work but wouldn’t it be better if they could also tell 100 people immediately.

Back in the day (about five years ago), people lived their lives without rushing to see their BFF’s Facebook status update. And, they really did have a relationship with all the people who they claimed as “friends.” Back then, word of mouth literally meant passing information from one person to the next through conversation. Today, it also includes passing information via email, text message, and throughout the Internet. Continue reading “Spread the Word…to About 100 People” »