Do the words “I read a review about you online” make you nervous or excited? If you are in the hair salon business, it means that your work inspires people to talk about you.

Having online reviews can help new clients learn about your services and make the decision to book an appointment. The more savvy salon owner works to leverage these reviews to turbocharge her word of mouth marketing effort. Sometimes a vote for you in an online review can be worth hundreds of visits and thousands of dollars over the course of a year. Continue reading “How online reviews can help market your salon business” »