Posts tagged ‘email marketing’

Don’t let GroupOn crush you

Have you been experimenting with the daily deal web sites, like GroupOn or Living Social? Has one of the over 3,000 sales reps at GroupOn called you but you are still unsure whether you should try it? I have been studying daily deals to help my clients make decisions about planning promotions. I ran across this article in the New York Times this week and wanted to share with all my readers. Continue reading “Don’t let GroupOn crush you” »

Dust off your email list to save money

Photo credit

Do you ever brag that you have 3,000 email addresses sitting in your Constant Contact account even though you never use it? Do you say that when you have time, you will start emailing again? Guess, what. You are wasting money. Continue reading “Dust off your email list to save money” »

How to work the inbox: E-mail marketing tips

E-mail is your friend. Really, it is.

Even in the age of Facebook, the studies still show that email is one of the most effective ways to communicate online. E-mail allows you to connect with your clients away from the chair. As a hairstylist, you have an advantage over other businesses jockeying for attention in your clients’ inboxes.  You already have developed a personal relationship. People like hearing from their inner circle of advisers and friends.

As a marketer, I constantly try to think of new ways to become that e-mail that my readers can’t wait to read (feel free to tell me how I am doing). When I started to get really serious about email, I studied all the emails that I really enjoyed reading to see what I could learn from others. Continue reading “How to work the inbox: E-mail marketing tips” »

Tech savvy is style savvy

Let technology help you step up your game (Photo credit: Getty Images)

At my CyberBusiness session at the Extension Expo last weekend, I challenged the attendees to think of the new social media tools as go-to flat irons for their word-of-mouth marketing efforts. You can no longer respond to the introduction of new technology like the young slave girl in the movie “Gone with the Wind” who said “I don’t know nothin’ ’bout birthin’ no babies.” Don’t psyche yourself out of using tools that can save you time and make you money. Continue reading “Tech savvy is style savvy” »