Strengthen your salon business by investing in your most important asset: YOU
When was the last time you invested in yourself as as business owner? Don’t worry I didn’t ask you about the last time you exercised. Is your personal development a part of your goals? In order to give the best possible service experience to your clients, salon professionals must continue to grow as entrepreneurs.
Before you say, “I already know that,” I want to challenge you to think about doing more. I personally attend at least one webinar or teleseminar every single week (and no, I don’t skip a week if I get busy). Yes, I practice what I preach. I owe it to my clients to learn what the people on the forefront are doing now so that I can provide more value. And, my education does not just stop at technical skills (for me it’s online marketing). I study the success traits of some of the most successful entrepreneurs in the U.S. Two of my favorites is The Toilet Paper Entrepreneur and Ali Brown. Yes, it takes up time and sometimes money. But it is shaping the foundation of my business and this investment can do the same for you.
I was inspired to write this post after attending a seminar last week. At the seminar, on Client Attraction, another attendee said something I thought may be relevant to my readers. The woman, an interior designer, said,” I have been studying and honing my craft learning the business of design for ten years. Now, I want to study to learn the business of business.” The audience burst into applause.
February marks the start of the hair show season. Besides the hair show battle royales, consider attending a few classes that will enable you to set up systems to cash in on your great skills as a hair technician.
Here are a few places to start:
1) Financial management: If you are managing your business bills on a week by week basis, you probably need to learn some new cash management skills. From Suze Orman to The Money Coach, there are money pros that will help you get your personal and business finances together. Once your personal house in order, you will be in a better position to make new financial decisions, like securing a bank loan to fund an expansion.
2) Leadership: Whether you are managing a staff or managing a plan to guide a staff in the future, you need to access your leadership skills. Most leaders across all different types of companies decide to invest in this area. Your ability to lead either hair care or administrative staff will either limit or grow your business.
3) Technology: I have written about how tech savvy is style savvy. I ran across this site that offers online training at affordable pricing. This link is just an example of classes that are available on line or at your local library or community college for reasonable rates.
The final scoop:
In order to run a successful business, you have to assess your overall skills as a business owner. It is not a sign of weakness for you to seek opportunities to grow in one or several areas. It may be your smartest business decision that you can make.