5 tips to happy salon clients using social media
Are most of your clients REALLY happy?
From my research with clients, many of your clients are NOT happy.
Many salon owners take a short-sighted view and equate a few re-bookings to happiness. This formula does not add up. The reality is that some of your clients continue to visit but tell their friends, “My salon is too unprofessional for me to recommend to someone else.” Ouch! Continue reading “5 tips to happy salon clients using social media” »
3 ways to boost client retention for your salon
Having a client retention problem can spread like a virus through your business. Usually staff retention issues and cash flow problems are not far behind. Continue reading “3 ways to boost client retention for your salon” »
Don’t let GroupOn crush you
Have you been experimenting with the daily deal web sites, like GroupOn or Living Social? Has one of the over 3,000 sales reps at GroupOn called you but you are still unsure whether you should try it? I have been studying daily deals to help my clients make decisions about planning promotions. I ran across this article in the New York Times this week and wanted to share with all my readers. Continue reading “Don’t let GroupOn crush you” »
How online reviews can help market your salon business
Do the words “I read a review about you online” make you nervous or excited? If you are in the hair salon business, it means that your work inspires people to talk about you.
Having online reviews can help new clients learn about your services and make the decision to book an appointment. The more savvy salon owner works to leverage these reviews to turbocharge her word of mouth marketing effort. Sometimes a vote for you in an online review can be worth hundreds of visits and thousands of dollars over the course of a year. Continue reading “How online reviews can help market your salon business” »
July 24 Marketing Worshop-Philadelphia
If you want to start to grow your business to have more consistent income and to reach your financial goals quicker, you may have to shake up your marketing efforts. If you are ready to put a marketing program in place to allow you to worry less about having enough clients walk through the door every day to support your business, this workshop is for you. Here is a sneak peak at what you will learn how to do: Continue reading “July 24 Marketing Worshop-Philadelphia” »
Client advice to increase sales for your salon
Photo credit: iStockphoto
Did you know that you can create opportunities to separate yourself from the competition by addressing some common client gripes?
Here are the top four that I hear.
Continue reading “Client advice to increase sales for your salon” »
Lessons from Oprah about improving your service for your salon
Oprah Winfrey (photo credit: PRPhotos.com)
I can’t believe that my friend in my head Oprah is calling it quits next week. I am a certified Oprah mega-fan with a vision board with her picture on it to prove it. Oprah has taught me many life lessons, including one about customer service. She has modeled how all service professionals should treat their clients. In Oprah’s case, her clients are her “favorite viewers.” Continue reading “Lessons from Oprah about improving your service for your salon” »
Helping to create prom fierceness leads to happy clients, great PR for hair salons
Date? Check. Dress? Check. Next, mothers across the country ask,”Now what am I supposed to do with her hair?”
April begins prom season, which will quickly be followed by graduation season. This is a great time to introduce your business to teen clients. Some of these teen clients may graduate from being just one-time special occasion appointments to become 20-year clients with the right salon experience. Besides generating new bookings in the short term, you have the opportunity to connect your brand with your community. Continue reading “Helping to create prom fierceness leads to happy clients, great PR for hair salons” »
Worth every penny-When raising your prices makes sense
Janet Jackson in concert in Atlantic City, NJ (Photo credit: PRPhotos.com)
Recently, I saw one of my favorite artists, Janet Jackson, in concert. When I first saw her perform on the big stage in 1998, I got a hook-up for a ticket from one of my insider friends. Although, I claimed Janet as my girl since “Control,” I wasn’t sure whether I wanted to invest in seeing Rhythm Nation performed live, even though I could practically perform all the moves on stage with her. I went to the concert and it was fabulous. She had convinced me that the full value ticket price was worth every penny. Continue reading “Worth every penny-When raising your prices makes sense” »
Dust off your email list to save money
Photo credit iStockphoto.com
Do you ever brag that you have 3,000 email addresses sitting in your Constant Contact account even though you never use it? Do you say that when you have time, you will start emailing again? Guess, what. You are wasting money. Continue reading “Dust off your email list to save money” »