Fast Food and Hair

Photo credit: iStockphoto

Do you know if you have “fast food” clientele?  These clients want to just get in and out of your salon chair at a reasonable price.  They really don’t have any more loyalty to you than the salon across town.  They expect you to be available for an appointment at a moment’s notice just like when they crave some fries. This has driven the rise in popularity of the Dominican hair salons in cities along the East Coast.

To win these clients over, you will have to be able to say more than “I do good hair.”  These women clearly say that they don’t care. Remember, the “burger around the corner is just as good.”

You may want to consider creating more “value meals” on slower days of the week.  Experiment with adding in a color rinse or conditioner with a bundled price.  These clients especially hate hearing “that’s extra.”  Think of inexpensive ways to make clients feel like they are getting more for their money like giving away at-home product samples (i.e. Happy Meal toys).

I will share more in future posts about how you can turn more of your clients into raving fans that talk you up on Facebook and MySalonScoop.com.

  1. [...] salon, it should clearly be seen as different from the McHair Salon. I want to continue the fast food analogy that I used in a prior post.  In order to qualify as a higher-end salon, patrons must be able to receive a “fine [...]

  2. ScommaShili says:

    Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!

    Cheers
    Christian, iwspo.net

  3. ScommaShili says:

    Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!

    Cheers
    Christian,Diet Guide!

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