Fast Food and Hair
Do you know if you have “fast food” clientele? These clients want to just get in and out of your salon chair at a reasonable price. They really don’t have any more loyalty to you than the salon across town. They expect you to be available for an appointment at a moment’s notice just like when they crave some fries. This has driven the rise in popularity of the Dominican hair salons in cities along the East Coast.
To win these clients over, you will have to be able to say more than “I do good hair.” These women clearly say that they don’t care. Remember, the “burger around the corner is just as good.”
You may want to consider creating more “value meals” on slower days of the week. Experiment with adding in a color rinse or conditioner with a bundled price. These clients especially hate hearing “that’s extra.” Think of inexpensive ways to make clients feel like they are getting more for their money like giving away at-home product samples (i.e. Happy Meal toys).
I will share more in future posts about how you can turn more of your clients into raving fans that talk you up on Facebook and MySalonScoop.com.