5 Signs You Need More Online Reviews
Have you signed up for a few free salon listing directories but hesitant to encourage your clients to review you? Well, the reviews count, too. Online reviews matter for SEO and in the minds of your potential clients. According to a study by Bright Local, consumers like to read up to 10 reviews before making a decision about which local businesses to use.
Now, many woman have become accustomed to searching for reviews on multiple websites, especially if the salon is on the small side. However, many women are hesitant to go to a salon that they never heard of before with zero online reviews. A thumbs up from a kindred online sisterfriends can be just as valuable as a cosign by girlfriends, family, or co-workers. Some women may exhale when an online review validates the endorsement of a girlfriend (who may have slightly different level of tolerance0.
The bottom line is that you don’t want a potential client to see your fabulous portfolio of work, read about the great amenities of your salon but feel nervous about picking up the phone to book an appointment.
It is okay and a good thing to ask your clients to post reviews. Of course, you can ask them while they are sitting in your chair. But don’t forget, you can ask them on Facebook and or in your email communications as gentle reminders.
Here are some signs that you may need to ask for more reviews.
1) Your last review is more than 6 months old. You should aim to get at least one new review each month. If you are a high traffic salon, this should not be difficult to achieve.
2) Your best reviews are for stylists that no longer work in your salon. If your best reviews are for former staff members, it sends the signal that your best days happened in the past. It makes visitors feel less confident that the salon experience will be the same without your former star.
3) If you are a stylist, your best reviews are linked to one of your former salons. No one can erase your good reviews. However, you want to make sure that your best praise is associated with your current salon location. You want to be able to go full throttle to promote your current business without worrying about driving business to your former salon.
4) You recently got a less than favorable review. It happens. Besides, posting a high road response, you should also use this as an opportunity to remind clients to review you. Most sites (except Yelp which uses a unique filter algorithm for displaying reviews) will show the most current review first.
5) A recent client left the salon on Cloud 9. Ask your happy client while it is fresh in her mind and she is still doing America’s Next Top Model poses in the mirror. She won’t flinch at your request. And, you will have immortalized another great salon experience.
The Final Scoop:
Lead the process for collecting fresh reviews. Don’t get complacent after getting just a handful. Continue to build your online word of mouth by encouraging your happy clients to share the scoop.
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