4 leadership tips for salon owners
With all the talk about the 2012 presidential primaries, I thought it was a good time to talk about leadership. Did you know that your leadership skills may be the most critical factor for your success?It’s definitely not about your website. Or even how great you and your staff are at producing fabulous hair cuts or spa experiences. Legendary salon owner Philip Pelusi shared this gem about the connection between your personal development and the success of your salon. Continue reading “4 leadership tips for salon owners” »
Anchor your salon brand with your image as a beauty professional-Interview with Keith Harley
Keith Harley
If you follow this blog, you know that I am conducting research for my forthcoming book, Happy Clients Count. The book will help salon owners learn to achieve greater financial results by examining their business strategy to attract and keep profitable clients. To explore this premise, I will highlight stories and advice from successful salons across the country for the book. These beauty entrepreneurs share how they wow their clients all the way to bank.
I just completed a great interview today with Keith Harley, owner of Keith Harley Hair and Scalp Clinic in Arlington, VA. Continue reading “Anchor your salon brand with your image as a beauty professional-Interview with Keith Harley” »
5 ways to gear up to market your salon in 2012
The promise of the New Year excites me. What about you? When people wish you a prosperous New Year do you mentally give yourself a fist pump? Or do you just sigh and flip over the next page on your calendar? I hope it is not the latter. Your clients need you to continue to grow. Continue reading “5 ways to gear up to market your salon in 2012” »
4 holiday marketing ideas for your salon
Unlike any other time of the year, your clients may not be as self-centered as normal. Yes, it is true. Let’s ignore for a moment that you may see an increase in last-minute appointment requests to get ready for that big holiday party. Many clients are running around buying gifts for their loved ones, planning holiday parties, and reflecting on how fortunate they are to be able to afford pampering at your business. Why not incorporate the giving season into your marketing efforts? Continue reading “4 holiday marketing ideas for your salon” »
Get your clients to “check-in” to improve the word of mouth for your salon business
From the comfort of a chair in your salon or barber shop, your clients can “check-in” to your business and instantly tell hundreds of their friends about you. Yes, just one click. Does that motivate you to add another tool to your social media arsenal? Continue reading “Get your clients to “check-in” to improve the word of mouth for your salon business” »
How to Get Over the Blogging Hump
Blogging is a way to have influence beyond the salon. I wrote about how to develop new content ideas with ease earlier. However, I realized from talking to some stylists recently that just getting started is a big hump for many folks. Continue reading “How to Get Over the Blogging Hump” »
Don’t just be a digital sharecropper: Tips to own your online identity and market your salon
Are you a digital sharecropper? If Facebook is the place where potential clients can find your best photos, your hottest videos and most helpful hair care advice then you are a digital sharecropper. As you work to publish great new content that your clients love, Facebook (or Master) reaps most of the financial rewards. Continue reading “Don’t just be a digital sharecropper: Tips to own your online identity and market your salon” »
5 tips to happy salon clients using social media
Are most of your clients REALLY happy?
From my research with clients, many of your clients are NOT happy.
Many salon owners take a short-sighted view and equate a few re-bookings to happiness. This formula does not add up. The reality is that some of your clients continue to visit but tell their friends, “My salon is too unprofessional for me to recommend to someone else.” Ouch! Continue reading “5 tips to happy salon clients using social media” »
3 ways to boost client retention for your salon
Having a client retention problem can spread like a virus through your business. Usually staff retention issues and cash flow problems are not far behind. Continue reading “3 ways to boost client retention for your salon” »
Don’t let GroupOn crush you
Have you been experimenting with the daily deal web sites, like GroupOn or Living Social? Has one of the over 3,000 sales reps at GroupOn called you but you are still unsure whether you should try it? I have been studying daily deals to help my clients make decisions about planning promotions. I ran across this article in the New York Times this week and wanted to share with all my readers. Continue reading “Don’t let GroupOn crush you” »